How SLB’s campaign cultivates impact on Tanzanians’ lives

DAR ES SALAAM: In November 2023, Serengeti Breweries Limited (SBL) initiated the groundbreaking Maokoto Ndani ya Kizibo Campaign, setting forth on a remarkable journey that would profoundly impact Tanzanians from all walks of life.

From the vibrant streets of bustling cities to rural villages, the campaign became a symbol of hope and opportunity, captivating millions across the nation. With a remarkable 38.2 million interactions recorded, it resonated deeply, fostering shared moments of joy and unity among communities.

Over the span of three transformative months, the campaign witnessed the consumption of over 19 million beer bottles, each representing a shared experience of celebration. Leveraging digital media, it achieved an unprecedented reach of 98% across the media landscape, ensuring that no corner of the country remained untouched.

In just 16 weeks, the campaign distributed a staggering 1.1 billion Tanzanian Shillings to consumers, resulting in transformative wins for over 2 million individuals, underscoring the campaign’s profound impact on the lives of Tanzanians. These prizes provided a dependable source of financial assistance for numerous participants.

The Maokoto Ndani ya Kizibo Campaign came to a close in January 2024 that unfolded across eight zones, leaving no corner of Tanzania untouched. The campaign extended its benevolence to major cities such as Dar es Salaam, Moshi, Iringa, Ruvuma, Mwanza, Mara, Dodoma, Bukoba, Tanga, and Mbeya, impacting the lives of countless Tanzanians.

The real success of Maokoto Ndani ya Kizibo lies in the stories of its winners, such as Brown Ponela, a grateful businessperson from Dar es Salaam, who expressed his appreciation, saying, “I am very grateful to SBL for this prize money. I am a businessman selling beverages, and I will use this money to increase stock and grow my business.”

Aisha Mohammed from Mtwara shared her disbelief at being declared a winner, emphasizing how the prize money would enable her to start her own business after working at her sister’s restaurant. Maselina Msekela, a farmer, conveyed her initial skepticism about winning but joyfully revealed, “This money will help me in agriculture. I am happy that I can’t express how I feel.”

Noel Tesha, a mechanical worker from Singida, expressed his gratitude, “Before winning, I had tried to participate almost 10 times. I am grateful that I got lucky and won because I will use this money to broaden the services, I offer at my mechanic workshop.”

Serengeti Breweries Limited’s commitment to customers is emphasized by the Brand Manager for Serengeti Lite and Serengeti Larger, Ester Raphael who stated, “The campaign aimed to give back to SBL’s loyal customers by providing both prize money and promotional prices for our products. The unexpected success of the campaign surpassed all expectations, allowing SBL to financially empower numerous consumers. It is through this that the company is honored to touch lives positively and contribute to the welfare of our society.”

“Maokoto Ndani ya Kizibo” is the culmination of Serengeti Breweries Limited’s strong commitment to ensuring the best experience for its customers. From maintaining premium product quality to delivering exceptional customer experiences, SBL’s dedication shines through and the campaign stands as a testament to SBL’s mission to go beyond being a beverage provider and become a positive force, leaving a lasting impact on the lives of Tanzanians.

 

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