Heineken continues to promote one of the World’s most prestigious club football competition -UEFA to a global audience

DAR ES SALAAM:  As Heineken continues its long-standing partnership with UEFA Champions League expected to cover the period until the end of the 2024-27 club competition cycle, fans gathered at various hot spots in the Tanzania to witness the final 2024 game between Spanish Club Real Madrid and the German Club Borussia Dortmund that ended in a 2-0 win in favor of Real Madrid.

Speaking at one of the viewing hotspots in Dar es salaam, Country Manager for Heineken Tanzania Ltd Obabiyi Fagade said that Football and Heineken have a longstanding history that fosters solidarity, excellence and excitement.

“As a company with such a well-established heritage in the world of sports, we are here to extend the Heineken-UEFA partnership to our customers and football fans in Tanzania. As you may be aware Heineken’s offering goes beyond beer now as witnessed recently in our launch of Heineken’s new business following the acquisition of South Africa’s Distel and Namibia Breweries. We now have a wider Portfolio that includes wines, Ciders and Spirits to satisfy the tastes of customers.

Today’s gathering is testament of the collaboration between Heineken, Investment and Football and the special power it brings to gather people together and create unforgettable social moments”.

During the event, Heineken’s Trade Marketing Manager Lilian Pascal said that Heineken in supporting football and expanding its business in Tanzania.

“We are gathered here today to witness 2024 UEFA Championships courtesy of Heineken who are the main sponsors of the game. The Newly launched Heineken Business has resulted in expanding its portfolio and operations in Tanzania that will positively impact the economy in terms of jobs, taxes as well as other beneficiaries such as retailers, distributors and transporters.”

The Heineken’s UEFA final Live viewing event was held at different hotspots across the country and follows launch of the newly acquired established brands in Tanzania.

With an expanded multi-category portfolio and strategic investments, Heineken extends its gratitude to all guests, partners, supporters and football fans for joining in this celebration, anticipating an exciting journey ahead.

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