SportPesa World Cup promotion crowns 10 winners with TZS 5 million each
TEN SportPesa Tanzania customers each won TZS 5 million in the final draw of the Twenzetu Duniani na SportPesa campaign. These ten winners shared a total prize of TZS 50 million, bringing to a conclusion to the campaign after weeks of World Cup-themed draws. Their wins highlighted how the campaign combined prize rewards with shared football moments across Dar es Salaam.
The campaign offered a total prize of TZS 100 million. SportPesa allocated half of this amount to weekly draws, while the remaining TZS 50 million was split evenly among the ten final winners. During the SportPesa World Cup promotion, eligible bettors who placed qualifying bets were automatically entered into the draw. This structure made the final draw the exciting climax of a month-long event, rather than just a single prize announcement.
Ten final-draw winners each won TZS 5 million
SportPesa held the final draw on July 20th, following the promotion’s close on July 19th. Then ten winners were confirmed, each receiving TZS 5 million, totaling TZS 50 million. This result followed the promotion’s awarding structure, which set aside half of the TZS 100 million prize pool for the final draw.
According to the promotion rules, all customers with qualifying entries were eligible for the final draw. SportPesa Tanzania managed the computerized draw and contacted winners through the phone numbers linked to their accounts. Before payment, each winner’s identity was verified, ensuring a clear and organized process from entry to prize award.
Weekly rewards built momentum before the final
The ten grand-draw winners received the largest individual prizes in a broader reward program. SportPesa set aside another TZS 50 million for weekly draws, planning to select 100 winners each week. Early draws showed that over 200 people won prizes in the first two weeks, as the weekly prize pool increased from TZS 5 million in the first week to TZS 10 million in the second.Before the final draw, weekly rewards had already built momentum, with more than 200 winners recorded in the first two weeks of the campaign.
Twenzetu Duniani na SportPesa was designed to make the World Cup more rewarding for our customers. The 10 final winners show how the campaign created real reward moments, while the weekly draws and match screenings helped fans stay connected throughout the tournament,” said SportPesa Tanzania Head of Marketing Tracy Humplick.
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Three Dar screenings took the campaign into fan spaces
By hosting screenings at Mlimani City, Mwinjuma and Tips Bar, SportPesa moved the campaign from the betting platform into real fan spaces where supporters could watch, react and celebrate together. These events provided fans with shared spaces to watch World Cup games and linked the online promotion to live football experiences across the city.
SportPesa director Abbas Tarimba attended the Mwinjuma screening to represent the company and engage with supporters during the match. His presence was welcomed by fans at the event. These three screenings also showcased SportPesa’s larger program of football match events, which gives live match watching to community and hospitality venues and helps bring fans together for major games.
Digital rewards met Dar es Salaam’s football culture
The campaign connected two key areas. SportPesa handled qualifying entries and prize draws on its platform, while the screenings brought the brand into the shared social experience of watching football. Mlimani City provided a major commercial venue, Mwinjuma brought the events to Mwananyamala, and Tips Bar extended them to Mikocheni.
This approach helped SportPesa Tanzania keep the spotlight on the winners while staying engaged throughout the tournament. The TZS 5 million prizes gave the campaign a clear and measurable end, while the screenings allowed fans to enjoy important matches together. The campaign showed how digital access and live events can work together without overshadowing the people who won.
Conclusion
The ten winners who each received TZS 5 million became the highlight of the Twenzetu Duniani na SportPesa campaign. They shared a total of TZS 50 million, completing the TZS 100 million promotion that also rewarded weekly winners. By hosting screenings at Mlimani City, Mwinjuma, and Tips Bar, SportPesa linked the World Cup’s biggest moments to both individual winners and shared fan experiences across Dar es Salaam.
