Mixx, DSE drive new wave of young investors as digital investment uptake surges

DAR ES SALAAM: Digital investment transactions through the partnership between Mixx by Yas and the Dar es Salaam Stock Exchange (DSE) have surged from 840m/- to 6.9bn/- within a year, as thousands of young Tanzanians increasingly join the capital markets through mobile phones.

The growth was highlighted during the Mixx and DSE partnership event held in Dar es Salaam under the theme “The Role of Digital Payments in Powering the Next Generation of Investors.”

Speaking at the event, Mixx CEO, Ms Angelica Pesha said the company is expanding beyond traditional mobile money services by enabling Tanzanians to build wealth through accessible digital investment solutions.

“We have always believed that financial inclusion is not complete without investment inclusion,” said Pesha. “It is not enough for people to send and receive money; we must empower them to grow their wealth, own assets and actively participate in our capital markets.”

She said the integration of DSE’s Hisa Kiganjani platform into the Mixx Super App has simplified access to investment opportunities by allowing users to invest directly through their mobile phones without complex onboarding processes.

Hisa Kiganjani is DSE’s digital investment platform that enables Tanzanians to buy shares and participate in capital markets through mobile devices.

According to Pesha, the number of investors using the platform rose from 6,800 to 32,000 within a year, while transactions increased from 8,600 to 41,500.

“This growth shows that when access is simplified and designed around the user experience, participation increases dramatically,” she said.

Ms Pesha added that services such as Kibubu, Bustisha and digital investment solutions demonstrate Mixx’s broader ambition to operate as a fully-fledged financial institution focused on empowering Tanzanians financially.

She noted that the rising participation of Gen Z investors proves that investing is no longer limited to certain individuals.

“You no longer need large amounts of money to start investing. Through digital platforms, investment opportunities are now accessible to everyone,” she said.

Dar es Salaam Stock Exchange Chief Executive Officer, Mr Peter Nalitolela said Tanzania is witnessing a major shift in how citizens participate in financial markets due to digital innovation.

“What if the future of investing in Tanzania is not built in trading floors, but in mobile phones?” Nalitolela said. “Across the country, people who were once excluded from capital markets are now participating because access has become digital.”

He said the partnership between DSE and Mixx has helped remove barriers by enabling investors to fund accounts instantly through mobile money, making investment transactions faster and more convenient.

Meanwhile, Director of Research and Policy at the Capital Markets and Securities Authority (CMSA), Mr Alfred Mkombo, urged Tanzanians to take advantage of opportunities available in the capital markets through shares and bonds to raise capital and grow businesses.

“Many Tanzanians still believe you need huge capital to invest, but capital markets provide accessible opportunities for both investment and business financing,” said Mkombo.

Stakeholders say the growing use of digital platforms could play a significant role in expanding Tanzania’s investor base while promoting a stronger culture of savings, investment and wealth creation among young people.

He said the increased participation of young Tanzanians in investment platforms reflects the success of ongoing efforts to democratize access to financial and capital market services across the country.

The partnership between Mixx and DSE is expected to further accelerate retail investor participation as Tanzania continues to push for a more inclusive digital economy and broader financial empowerment.
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