Tanzania rallies stakeholders ahead of AFCON 2027

DAR ES SALAAM: TANZANIA has stepped up preparations to maximise opportunities linked to the upcoming 2027 Africa Cup of Nations (AFCON), with the Deputy Minister for Information, Culture, Arts and Sports, Hamis Mwinjuma (pictured), holding strategic discussions with stakeholders from the sports and entertainment sectors in Dar es Salaam.

The meetings, early this week, at the Liberation Heritage Centre, brought together key players from the sports and entertainment industries to explore the wide range of opportunities expected ahead of the prestigious continental football tournament.

Tanzania is set to co-host the AFCON 2027, and the discussions focused on how local stakeholders can actively participate in and benefit from the economic and social impact associated with hosting one of Africa’s biggest sporting events.

Speaking during the engagements, Mwinjuma reiterated the government’s commitment to creating a supportive environment that enables local stakeholders to play a meaningful role in success of the tournament.

He noted that the competition represents more than just football, describing it as a major platform for growth in sports business, entertainment, tourism and cultural promotion.

“This tournament presents a unique opportunity for stakeholders in sports and entertainment to showcase their talents, services and creativity while contributing to the overall success of the event,” he said.

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The deputy minister also stressed the importance of early planning and strong collaboration between government institutions and the private sector to ensure Tanzania fully capitalises on hosting the tournament.

During the meetings, participants discussed potential areas of involvement, including sports promotion, entertainment programmes, fan engagement activities and other initiatives aimed at enhancing the overall experience of the competition.

The engagements also sought to strengthen partnerships between government authorities and industry players in order to unlock opportunities expected to arise before and during the tournament.

As preparations continue to gather momentum, Tanzania is positioning itself to ensure that the AFCON 2027 delivers not only exciting football, but also significant economic and creative industry opportunities for the country.