Saudia clinches top global award for flight service, guest experience

JEDDAH: THE Saudi Arabia national flag carrier, has been crowned “Best in Class for Service–Guest Experience” for 2025 by the Airline Passenger Experience Association (APEX), securing the highest score among all airlines recognized with the prestigious APEX World Class status.

The accolade reinforces Saudia’s position as a global leader in hospitality, reflecting its unwavering commitment to seamless service, exceptional comfort, and authentic Saudi generosity throughout the travel experience.

The APEX World Class programme evaluates airlines across three core pillars: safety and well-being, sustainability, and service-guest experience. Saudia’s distinction in the latter category highlights the airline’s holistic approach to customer care — from the warmth of its cabin crew to its meticulous attention to detail.

Rossen Dimitrov, Saudia’s Chief Guest Experience Officer, described the recognition as a powerful validation of the airline’s transformation efforts.

“This achievement is a testament to the passion, care, and dedication of every member of the Saudia team,” he said. “We are committed to redefining the guest journey by creating personalized, memorable experiences rooted in the values of Saudi hospitality. Guided by Vision 2030, we are not only elevating the guest experience, but also setting new benchmarks for the global aviation industry.”

APEX Group CEO Dr. Joe Leader commended Saudia’s consistency in delivering what he called “the pinnacle of guest experience.”

“Having personally experienced Saudia’s remarkable hospitality, I can attest to their extraordinary commitment to guest care,” he said. “This Best in Class recognition honors the outstanding work of the entire Saudia team. Their continuous investment in elevating every aspect of the journey sets a new global benchmark for excellence.”

Saudia’s ongoing investment in service enhancements spans all touchpoints — from upgraded cabins and elevated dining to high-speed connectivity and enriched entertainment offerings. These improvements form part of a wider transformation strategy aimed at strengthening the airline’s global competitiveness while showcasing the richness of Saudi culture to travelers around the world.

With this latest international honor, Saudia continues its ascent as one of the world’s leading carriers, driven by innovation, hospitality, and an unwavering focus on guest satisfaction.