Kigahe: ‘Made in Tanzania’ to boost competitiveness
DAR ES SALAAM: THE government has reaffirmed its commitment to promoting Tanzanian products in international markets through the newly launched “Made in Tanzania” branding initiative.
Speaking at the official launch during the 49th Dar es Salaam International Trade Fair (DITF), Deputy Minister for Industry and Trade, Mr Exaud Kigahe, underscored the significance of the branding strategy in advancing industrial growth and enhancing global recognition of Tanzanian goods.
“The introduction of the Made in Tanzania logo will unify product identity, making our goods more recognisable and competitive in global markets,” said Mr Kigahe.
The initiative is part of a broader government strategy, implemented by the Tanzania Trade Development Authority (Tantrade), to promote locally manufactured products and boost exports particularly in agriculture, manufacturing, tourism and trade.
ALSO READ: TBL: Alcohol industry grows on robust economy
Mr Kigahe emphasised that the branding will benefit both large-scale manufacturers and small businesses, including youth-led enterprises. He encouraged local producers to adopt the logo to enhance international visibility and gain access to technical and financial support.
“This initiative highlights the potential of Tanzanians, especially our youth and reflects our collective effort to build a selfreliant industrial economy,” he added.
As part of the campaign, Tantrade organised a national logo design competition. Lucas Haule, a third-year student at the University of Dodoma (UDOM), was announced the winner after receiving the highest number of public votes.
His logo, selected from 88 entries nationwide, was officially unveiled at the DITF opening ceremony. Tantrade’s Director of Trade Promotion, Ms Lulu Mkude, said the logo would serve as a trusted mark for all certified Tanzanian products, enhancing their appeal in both domestic and international markets.
“This unified label will increase product visibility, reduce marketing costs and boost credibility for our exporters,” she explained.
She added that the Made in Tanzania label will also streamline export promotion efforts and improve Tanzania’s reputation as a reliable source of quality goods.
