Yas, COPRA partner to digitise agriculture

DAR ES SALAAM: YAS Tanzania and the Cereals and Other Produce Regulatory Authority (COPRA) have signed a strategic partnership agreement aimed at revolutionising how farmers access markets, market prices and payments through digital platforms.

This strategic collaboration aims to revolutionise how the country’s farmers access markets, receive real-time market price information and get paid through digital platforms enhancing transparency, efficiency and financial inclusion across the agricultural value chain.

The signing ceremony, held on Wednesday brought together key stakeholders from the private and public sectors, signifying a collaborative commitment to use innovation and technology as a catalyst for inclusive agricultural development.

Mixx by YAS Chief Executive Officer Angelica Pesha said the partnership signals the beginning of a new era for farmers in the country.

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“Through our Super App, farmers will now access real-time market prices, sell and purchase produce digitally, and receive instant payments directly to their mobile phones. This is digital empowerment in action,” said Ms Pesha.

The Super App, developed by Mixx by Yas, is designed to streamline agricultural trade, promote financial inclusion, and provide an integrated platform that connects farmers, buyers and cooperatives in a seamless value chain.

COPRA’s Managing Director, Irene Mlola, described the initiative as a transformative milestone in bridging the information and access gaps that have long challenged rural farmers.

“We see digitalisation as a powerful enabler of trust, transparency and inclusion in Tanzania’s crop value chains,” said Ms Mlola.