SBL unveils new spirit brand to capitalise on fast growing market
Serengeti Breweries Limited (SBL) has launched a new spirit brand to take advantage of the growing spirits market in the country as well as giving consumers varieties of choices.
According to a global market research company-IMARC Group report, Tanzania spirits market is expected to reach a value of 1,062 million US dollars in 2027 compared to 606 million US dollars in 2021.
The statistics show that the Tanzania spirits market is growing at a compound annual growth rate (CAGR) of around 10 per cent during the 2022-2027 period.
It is along these lines that SBL is capitalising by introducing a new beverage brand Captain Morgan Gold in order to expand consumers’ spirit choice and the beverage firm’s market share.
The SBL’s Head of Innovations, Bertha Vedastus, unequivocally pointed out that the fast growing spirits market and young consumers narrow spirit choices are crucial factors to the emergence of Captain Morgan Gold.
“This brand doesn’t only offer merit to responsible drinkers across the nation but adds value to the beverage industry as entrepreneurs now have another option that is deliciously enjoyed and affordable,” she said.
The elevating levels of urbanization, coupled with the changing consumer preferences towards alcoholic beverages are primarily driving the demand for spirits in Tanzania.
She added, “Research shows the youth are limited with self-expression choices and seek different options of liquids which are palatable and accessible.
Captain Morgan Gold is an alternative to provide the market with an anchor of lifestyle expression with delicious secret recipe liquid with an accessible price,”
The duo wholeheartedly collaborates to inject the rather delicious golden and ultra-smooth premium spirit drink enjoyed across the world and region at large.
Furthermore, the emerging trend of socializing and casual drinking, particularly among millennial and working professionals, is further augmenting the market growth in the country.
Tanzanian consumers and beverage sellers stand a chance to refresh themselves with a secret recipe of adventurous spices & flavours that are expertly blended to create a taste and colour as rich as a pocketful of gold doubloons.
SBL tackles the spirit market creatively by arming its consumers with a brand that stands out among other competitors.
To make the launch engaging, SBL provided consumers with an information pack (notes) regarding the contents of Captain Morgan Gold. SBL also sampled consumers and offered them various volumes of the spirit for refreshment.
The spirit features contents of rich vanilla, brown sugar, dried fruit, and warming spices with hints of oak, which come together to create a perfectly balanced spirit with a smooth finish.
“The launch is pivoted towards providing consumers with great international liquids which are delicious and accessible,” she said.
SBL is taking the spirit market by storm as Captain Morgan Gold becomes another tool in the spirit-maker product category—following the footsteps of Smirnoff, which assaulted the spirit market across the region.
