SBL rolls out empowerment campaign

Serengeti Breweries Limited (SBL) has rolled out national campaign aimed at empowering its business associates and partners countrywide.

This campaign dubbed ‘Jibambe Kibabe’ stands as a testament to SBL’s commitment to its primary and secondary business associates, offering them substantial incentives, cashback rewards, and discounts on the purchase and recommendation of SBL’s renowned beer and spirits brands.

Through this campaign, Serengeti Breweries Limited is targeting more than 6,000 bars, stockists and wholesalers, bar staff and customers to more than 1500 bars.

SBL has made a significant commitment to the Jibambe Kibabe campaign by dedicating more than 2bn/- towards its success.

This generous contribution exemplifies the company’s dedication to supporting and uplifting communities while fostering positive change.

Through this campaign, SBL aims to make a lasting impact and promote the well-being of the people it serves, showcasing its commitment to social responsibility and the betterment of society.

The Manager of one of the bars in Tegeta area in Dar es Salaam, Mr Abuu John, “In business, there are inevitable fluctuations in sales but the campaign has significantly boosted our sales,”

The Jibambe Kibabe campaign has not only been a benefit for distributors, wholesalers, stockists, and bar owners but has also proven to be a game-changer for the hardworking waitstaff in the industry.

The campaign also didn’t leave out consumer experiences through amazing sharable bucket deals of both beer and spirit.

As distributors, wholesalers, stockists and bar owners experienced a surge in customer demand for their Jibambe Kibabe-stocked products, this translated into more opportunities for the waitstaff to earn substantial commissions per sale.

One of the waitresses at one of the bars in Tegeta, Dar es Salaam Zabibu Iddy, remarked that, “Since the campaign began, I can confidently say that I go home every day with enough money to meet my daily household needs.

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