Preps underway for Zanzibar Second KiliFair Tourism exhibition

ZANZIBAR: ZANZIBAR Association for Tourism Investors (ZATI) and Kili-Fair Promotions have launched preparations for another tourism summit and exhibition to promote the sector in the Islands.

“The second Zanzibar summit and exhibition is expected to start in on February 21 to 22, 2024 in Unguja. We invite participants from both local and abroad,” the Minister for Tourism and Heritage Mr Simai Mohamed Said announced here during a press conference.

He said that last year’s edition was a big success, expressing confidence that the 2024 will attract more stakeholders in tourism from within and outside the country.

Mr Said noted that the aim is to bring together investors and members of the business community engaged in the tourism sector.

“We are using different ways to increase the number of tourists coming in the country and exhibitions are one of the driving forces,” said minister Simai.

The minister said that previously the target was to have about 800,000 tourists annually by 2025, but fortunately due to workable measures in advertising Zanzibar and mountain Kilimanjaro, through Royal Tour film, there has been an influx of tourists already surpassing the target.

“We thank our Presidents Dr Samia Suluhu Hassan and Dr Hussein Mwinyi for their initiatives through royal tour film and other means of marketing our land leading to increased revenue,” the Minister said.

This summit aims to showcase the abundance of new opportunities that Zanzibar has to offer in its quest to become the top island destination in the world. Tourism is now said to contribute 30 percent to the Island GDP.

Mr Rahim Bhaloo- Chairperson, Zanzibar Commission for Tourism (ZCT) & Zanzibar Association of Tourism Investors (ZATI) said that ZATI, fully committed to work with KiliFair in promoting tourism in the islands, urging everyone to utilize the services of these associations, as they work with registered and recognised members, ensuring quality service.

KILIFAIR Promotion Co. Ltd of directors: Mr Tom Kunkler and Mr Dominic Shoo said at the press conference that they expect many exhibitors from different countries because the business environment in Zanzibar has been improving.

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