NMB unveils special campaign for new cashew season
THE 2022/23 cashew nuts season starts in earnest tomorrow targeting to raise production of the crop to 400,000 tonnes, a goal whose attainment NMB Bank has said is ready to finance and fully prepared to help deliver.
Yesterday the bank outlined in Mtwara what it will be doing to support the new cashew nut trading season and revealed strategies it will employ to ensure the country gets the desired results during the period.
Apart from loans and its other services, NMB will also use a special banking campaign to ensure the country concludes the season successfully.
NMB Head of Agri-business, Mr Isaac Masusu, said the ‘Bonge la Mpango – Mchongo wa Kusini’ campaign will principally seek to mobilise cashew nut farmers and Agricultural Marketing Co-operatives (AMCOS) in Mtwara region to bank with the lender and use it in their transactions throughout the season.
The bank debuted the campaign during the forum it organized to share notes with AMCOS leaders in the sector on how they can better work together to make the season a productive and commercial success.
Mr Masusu said NMB organised the AMCOS leaders’ forum in recognition of the pivotal role of cashew nuts in the national development and prosperity of the bank.
“NMB Bank recognizes the economic relevance and importance of cashew nuts in this part of the country and that’s why we have come up with this idea so that apart from the crop, farmers can also benefit from the rewards of the campaign,” he told the brainstorming gathering.
According to him, farmers transacting through the bank would accord their AMCOS the opportunity to win prizes earmarked for the campaign.
The winners will walk away with five motorcycles to be won in draws that will be held after every two weeks. The first draw of the five raffles will be held on October 28.
Apart from motivating farmers to transact more through NMB Bank, the other financial reasons for the campaign include mobilising deposits and helping people to save.
The lender also wants to mobilise more AMCOS and farmers to use NMB, especially during this season so that they can be sure of safety of their money and enjoy the benefits associated with its many unrivalled quality financial services.
Mr Masusu said the leader does not only have the financial muscle to support the season but is also operationally capable and strategically positioned to make the 2022/23 season deliver the desired benefits.
These include 228 branches across Tanzania that are supported by over 800 ATMs. Its liquidity level of over TZS 8 trillion is the best in the country.
Mtwara Regional Commissioner Ahmed Abbas Ahmed spoke highly of the banking mobilization creativity saying “Bonge la Mpango – Mchongo wa Kusini” is going to be a game changer in the lives of many people with many values for money in the region’s cashew nuts economy.
