Speaking at a press conference in Dar es Salaam, the company’s Director of Marketing, Mr Ephraim Mafuru pointed out that the promotion will run countrywide for 16 weeks. “This promotion of its kind will see consumers winning cash, motorbikes, generators, three wheeler vehicles commonly known as Bajaj, salon vehicles and so on.
Consumers will also have a chance to win free goodies”, he said. He said the consumer promotion is also aimed at “thanking” Tanzanians for their continued loyalty in SBL products. “The consumers have played a big part in the remarkable growth that the company is going through”, he added.
On her part, Tusker Brand Manager, Ms Rita Mchaki added that the promotion offers the company to thanks its consumers. “This campaign therefore is a ‘Thank you campaign’ to recognize the loyalty of the consumers.
Customarily, at SBL after taking successful steps in our brands we feel obliged to remember those that have been with us through this journey, the consumers”, she said. She said the campaign is open for all above 18.