The aim of Coca-Cola teen parties is to engage the youth in active interactive games, funs and foster relationship among themselves as they enjoy the world’s most preferred soft drink – Coca-Cola.
The youngsters were accorded a VIP red carpet welcome coupled with an exciting entertainment from Bongo Flava musician Cpwaa whose appealing voice and non-stop dancing style kept the youth on their toes throughout the show. Mechanic for entrance into the party was two bottles of Coca-Cola which were readily available at the door.
“Coca-Cola has decided to organize teen parties in Tanzania to further promote active life style among the youth and enhance the long-term connection between Coca-Cola brand and consumers”, said Salome Mabirizi, Coca-Cola Brand Manager Tanzania. The teenagers were highly encouraged to emulate their favourite artists and music hero in terms of dressing and dancing style.
The teen parties dubbed Waka Waka na Coca-Cola will run in two phases throughout the year with the first phase involving three big launch parties. The Arusha launch over the weekend is one of the trio curtain-raiser events while the second launch bonanza will be staged in Dar es Salaam on Saturday, February 25 before wrapping up with an equally exciting show in Mwanza in the second week of March.
Longtime outstanding Hip hop music star Jo Makini will be on stage at Mlimani City to entertain music fans during the Dar es Salaam launch on February 25 while Mwasiti Almasi whose song ‘Soldier’ is now riding highly in the music circles in Tanzania, will be in command of the Mwanza launch. After the completion of the trio Coca-Cola launch parties, the youth aged between 13 and 19 years old will then have an opportunity to organize and host their own parties some of which will be supported by Coca-Cola. These parties will run up to December 2012.