TANZANIA Breweries Limited Group (TBL) will join other beer companies in the world to commemorate the global beer responsibility day observed tomorrow.
The global beer responsibility day was initiated in 2015, is an annual industry-wide initiative that brings together brewing companies, big and small and beer associations, to highlight and reinforce the responsibility efforts conducted and supported by brewers in partnership with wholesalers, retailers, government and law enforcement officials, NGOs and others.
TBL’s Managing Director, Roberto Jarrin, said in Dar es Salaam yesterday that the week before the day has seen the beer company being involved in various campaigns countrywide to advocate leisure and health drinking and insists on harmful drinking.
“This year’s theme “Smart Drinking, Pass It On” focus on the actions to be taken every day to bring this belief closer to reality through company’s smart drinking belief,” he said.
The campaigns were conducted on community level, bars, as well as among drivers. Also, the company would provide alcohol testing devices to Traffic Police.
He added, “Being passionate about brewing great beers that bring people closer together, TBL wants every experience with beer to be a positive one,”
Therefore, we are helping to empower consumers to make smart drinking choices.