NBC, TFF launch Championship logo

DAR ES SALAAM: NBC Bank and Tanzania Football Federation (TFF) have officially unveiled a logo for the Championship League in the event that  coincided with the launch of the first-tier league.

The introduction of the brand is part of the implementation of a recently signed sponsorship agreement between the two parties, which allows the bank to continue its sponsorship of the NBC Premier League until the 2027 season.

The contract, worth 32.56bn/-, also includes the youth league for clubs participating in the premier league (NBC Youth League) and the first-tier league (NBC Championship).

The unveiling of the new branding took place on Thursday in Dar es Salaam and was attended by various stakeholders in the sport, including senior officials from both sides and other football journalists and analysts.

Speaking on behalf of the Managing Director of NBC Bank, Theobald Sabi, the Director of Retail Banking at NBC Bank, Elibariki Masuke, said it is part of the bank’s strategy to continue improving the league by focusing on important aspects such as developing players’ talents and increasing competitiveness in the sport, which has successfully captured the emotions of many citizens in the country.

‘’It is clear that currently, football, especially our local leagues, has become not only an entertainment attraction for millions of sports enthusiasts but also a facilitator of social and economic opportunities, such as providing employment and facilitating economic activities. These achievements have been crucial for us as a financial institution because they provide us with the opportunity to serve a large group of athletes and stakeholders in this important sector,” he said.

According to Masuke, the partnership between the bank and the football stakeholders in the country confirms the bank’s intention to connect Tanzanians with various opportunities, while promising, on behalf of the bank, to continue promoting the sustainable growth of football and economic opportunities in the country.

Speaking at the event, the Director of Legal Affairs, Information and Marketing at the Tanzania Football Federation (TFF), Boniface Wambura, who represented TFF President Wallace Karia, praised the bank for its continued efforts to increase its sponsorship in the sport. He added that the bank’s sponsorship of youth and first-tier league would also strengthen the NBC Premier League due to the increased talent and competition resulting from the bank’s investment in the package.

“This is a significant milestone for us because it is the first time we have a single main sponsor committing to our leagues. The importance of this step is seen in the ease of decision-making without any unnecessary delays. We are grateful to NBC for recognizing the importance of sponsoring the entire chain of these leagues, which are highly interdependent. We anticipate even greater success for our football,” said Wambura.

According to Wambura, the witnessed success in the country’s football growth is evidence of the support of various stakeholders in Tanzania for the sport and its leadership as a whole.