Infobip’s record-breaking RCS interactions signal rising significance

DAR ES SALAAM: Infobip recently set new records for communications interactions during Cyber Week, signaling the growing significance of Rich Communication Services (RCS) and conversational experiences.

The Global Company’s Chief Business Officer, Ivan Ostojić, stated that Infobip’s record-breaking interactions through Rich Communication Services (RCS) underscore the technology’s expanding influence in the communications sector, marking a pivotal moment in its growth and adoption.

“Our data confirms our predictions that RCS would become a critical channel for businesses and brands this year as they sought to deliver rich, personal and conversational experiences for their customers.

As our data also shows, consumers are interested in shopping during the entire week and month of November and not just on Black Friday or Cyber Monday, with a 70 per cent increase in interactions on Saturday and Sunday this year compared to last.

Moreover, our data shows that Infobip helped businesses and brands complete successful and prompt consumer journeys and commercial transactions without fail,”

The platform recorded 11.6 billion communications interactions between Friday, 29 November and Monday, 2 December, representing a 41 per cent increase compared to last year.

The data highlights a growing preference for conversational experiences, where customers can seamlessly complete entire journeys — from browsing to purchasing — on a single channel.

This year, SMS, email, and WhatsApp together accounted for 5.5 billion interactions. Notably, email interactions saw a substantial 94 per cent increase compared to 2023.

As anticipated by Infobip, RCS interactions also rose significantly, solidifying its role as a key channel for retailers globally.

During Cyber Week, RCS interactions increased by an impressive 349 per cent compared to the previous year.

The data further revealed a notable increase in interactions on Saturday, 30 November, and Sunday, 1 December, with over 5.1 billion interactions recorded up from 3 billion during the same period last year.

This trend highlights the growing efforts of businesses and brands to engage cost-conscious consumers beyond Black Friday and Cyber Monday alone.