How Corporate Golf lands fortune on course

CORPORATE Golf Masters has been a staple in the annual events calendar for the past three years now. And this year, the organisers mark the 4th edition of the annual Corporate Masters Golf Series, one of the major corporate-backed events in Tanzania today.

The 18-hole tournament is organised by the Dar es Salaam-based TAMU Tanzania and is scheduled to tee off on August 5th this year at the Dar Gymkhana Club course.

Since its inception in 2020, Corporate Masters, with the aim to make corporate firms parade their brands and promote the game, has created a platform for them in getting people’s awareness, visibility, and conversions, as detailed by its organisers.

“It is all about creating value for the brands for those who partner with us,” said the event’s Chairman and chief organiser, Simon Kelly. Adding he said: “In this year’s Corporate Masters, we intend to hold a golf tournament that brings together golfers from various corporate firms for the first-ever intercompany golf challenge.” Kelly stressed that for the longest drive category, the tee shots hitters are going to have a fantastic time in the power showdown.

Adding, he said ladies won’t be left out in the longest drive masterly this season.

“This year, we have also introduced junior golfers’ teams, and we would like to invite a partner in this specific category to support the youth. “This will go along with the Corporate Masters event as it has taken the initiative to support the Junior golfers in the country.” According to Kelly, through various social groups and club initiatives, they have seen good responses from elderly people who play golf, these are players classified in the senior category and some of them are leaders in private or government institutions.

He stressed that golf needs to be nurtured from a young age to adult and senior levels. Golfers from across East Africa who wish to participate in this year’s Corporate Masters Golf Series have been reminded to register before July 31st this year.

He said the preparation for the one-day tournament is in top gear and that this year’s tournament has been warmly received by golfers so far. He insisted the time is running out, therefore he urged all those wishing to participate to register before the deadline on July 31st this year.

He said lucrative prizes from the Corporate Masters Premium Golf series will be there too. Kelly thanked the sponsors of the Corporate Masters Golf Series, CRDB Bank, Qatar Airways, Automark/Toyota, Minet Tanzania, Ashton, and Johari Rotana for ensuring a presence of a colourful event once again this year.

He said the door is still open for other companies, institutions, and individual sports well-wishers wishing to sponsor the event. Kelly said: “Golf is a game for diplomats and Corporate personalities as it brings them together for business, exchanging ideas, and also doing business together.

We do hope through this game we have a platform for doing profitable business. He says this is a good platform for business owners and individuals, in a classy, elegant, or maybe the finest things in life.

“We are also going to have the best Corporate Prizes for various corporate companies which have shown interest to participate. We are grateful to have them on board in this year’s tournament,” he added.

Adding, he said they have decided to introduce the event to bring Corporate together from a networking point of view as well as get to learn, share and grow together in both businesses and individuals as well in sports.

“It’s not just about golfing, but interacting and networking as well as interacting with brands that sponsor us and engage in events. Golf brings all of them together for business, exchanging ideas, and also doing business together. “We do hope through this game, to have a platform to embrace and do business.” He said on the same day they will have a golf clinic for those who would like to putt and hit golf balls.

This year, according to Kelly, they once again brought Corporate Village where the non-golfers, through the introduction of a gallery to attend the event, will generate more value for the partners. He said through the introduction of a hospitality area as part of the plans, they target the middle and upper-class audience to attend the event and familiarise themselves with the sport.

“On the other hand, they stage lots of activities from Golf Pavilion, Mini golf, VIP Lounge, Artisans, Family fun day and a normal chilled out sitting,” he stressed.

For the first time they are also introducing a Kids Festival Area where they will have a series of activities throughout the day including a mini golf tour.

“We also aim to bring together corporates’ top management to participate and also provide a branding opportunity for brands and activations of products,” he concluded.

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