France pours 1.2bn to boost Tanzanian artistry

EIGHT cultural organisations working in collaboration with five French firms have received 1.2b/- from the French government to support the creative arts industry in the country.

The project aims to support the country’s creative arts industry to increase competition, productivity, employment, and sustainable growth of the economy.

The French Embassy’s press statement highlighted the eight Tanzanian beneficiaries as: Art for Social and Economic Development in Africa (ASEDEVA), Cultural Arts Centre in Arusha, We-Present Tanzania, Ajabu AJabu, DCMA – Zanzibar, Alliance Française Dar es Salaam, Foundation for Civil Society (FCS) and Mudafrica.

On the French side, the selected partners are Moise Toure/Francis Viet, Indian Ocean Music Market (IOMMA) -La reunion, Off courts Trouville festival – Normandie, We Present – Marseille, and Africolour-Paris.

The worth project, known as the SANAAPRO, was launched on Wednesday by the French Embassy through the French Government’s Solidarity Fund for Innovative Projects (FSPI).

The SanaaPRO project falls under “FSPI SANAAPRO”; it is a priority of the French Embassy in Tanzania in response to the statement made by French President Emmanuel Macron on the creative industry sector.

President Macron, at the New Africa France Summit in Montpelier in October last year, saw Tanzania represented by 16 individuals, entrepreneurs, human rights defenders, civil society leaders, and sports champions.

The project’s goal includes training 70  technicians in sound, lighting, and management, training 72 HIP-HOP artists from Tanzania, producing two short films of international quality, and organising nine discussions about the innovation industry.

The project also aims to address gender inequality in the creative industry environment, so there will be special artistic and management programs for women will be created at the event.

“The general objective of this project is to support the creative industry in Tanzania. The creative industry has become an interesting strategic sector to boost competitiveness, productivity, employment and sustainable economic growth.

It is indeed the lifeblood of the creative economy. Moreover, it is being used more frequently to promote social integration, social values, cultural promotion and as a source of information and knowledge,” it was stated in the statement.

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