Exhibitors book 50pc of Dar trade fair

DAR ES SALAAM: INTERNATIONAL and local exhibitors have booked almost 50 per cent of the space for the coming Dar es Salaam International Trade Fair (DITF) two months ahead of the event.

The success, according to Tanzania Trade Development Authority (Tantrade), is mainly attributed to the country’s high commissions and embassies efforts to woo exhibitors to the fair. Tantrade Director General Ms Latifa Khamis said yesterday that exhibitors have booked 2100 of the spaces, estimated as 47 per cent of the entire area by last Saturday for the coming 48th DITF slated to start late June.

“The target is to make sure the spaces are booked well ahead of the time to enable us carry out some rehabilitation and renovation. “The idea is to finish each and everything before the fair starts…not to continue doing some works when the event starts,” Ms Khamis said.

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Tantrade planned to finalise space booking by the end of next month and allocate the spaces to exhibitors to enable them renovate the pavilions ahead of the opening day.

“This year we don’t want to work under pressure and complete the preparation by mid-June and judges to start evaluating the exhibitors from day one of the fair,” she said.

The DG said the response is good and going well as planned since wouldbe-exhibitors are booking space online. One of the notable achievements for this year’s effort to attract international exhibitors will be showcased by China presenting them from three provinces up from one of last year.

China’s Shandong Province participated last year with over 150 exhibitors.

“Our embassies and high commissions are doing great job and the response from exhibitors is great,” said Ms Khamis.

Tantrade also banked on recently President Samia Suluhu Hassan foreign tours to bring more exhibitors, especially the immediate one to Türkiye.

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“Recently, during the President’s visit to Türkiye, she motivateed investors to participate in the Dar fair,” said Ms Khamis.

So far seven countries with more than 180 companies have confirmed participation in the exhibition— also known as Sabasaba fair. The countries are Algeria, China, Egypt, Indonesia, Türkiye, Korea and Japan. The DG said this year’s exhibition will have a different look and activities by having corporate days as well as national days.

Ms Khamis said Tantrade is looking for an exclusive agency who can mobilise companies from abroad to participate in the exhibitions. DITF is a two-week annual event organised by Tantrade and normally runs between 28th June to 13th July.

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