Digital trade expo to give local SMEs exposure

TANZANIAN Small and Medium Scale Enterprises (SMEs) are set to market their goods and services within and outside the country through digital trade exhibitions, hence reaching more customers or business partners.

The first-ever online exhibition, dubbed ‘Tanzania Digital Trade Expo’ is organised by a local company—Movazi.

“This Digital Trade Expo will present the Tanzanian SMEs to the world by enabling them to showcase, network and engage with various companies, institutions and potential clients across the country, East African Community (EAC) and Southern African Development Community (SADC) as well as the world in real-time,” Ms Philomena Modu, Movazi’s Managing Director said.

Ms Modu stated yesterday in Dar es Salaam that the Tanzania Digital Trade Expo 2022, staged early next month, aims to facilitate SMEs to find new partnerships by showcasing their goods and services.

“This will provide these businesses a chance to explore finance, market and networking opportunities with fellow SMEs in Tanzania and beyond to facilitate their partnerships, growth and exposure,” she said.

She said their company aims to bring a fresh unique approach by employing technology advancements.

The company has come up with this idea after learning that 95 per cent of businesses in the country are SMEs, according to the Tanzania Chamber of Commerce, Industry and Agriculture (TCCIA).

These SMEs play a major role in the Tanzanian economy, they create jobs for 20 to 30 per cent of the total labour force and their productivity is essential for employment, growth and poverty reduction.

The Tanzania Development Vision 2025 highlights SMEs technology and digital economy as crucial pillars in contributing to the country’s long-term development.

Tanzanian digital economy is growing and last year e-commerce contributed 1.5 per cent to the nation’s GDP.

“Acknowledging the government’s ambition of Tanzania becoming an ICT hub for East and Central Africa and embracing industrialization, we, therefore, embarked on this ambitious mission to contribute to our nation’s aspirations,” Ms Modu added.

In the digital exhibition, exhibitors would be able to set up their booths, showcase their goods and services and interact with customers and partners via video conference.

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