Airtel Africa appoints Publicis Groupe Africa as marketing partner across 12 countries
JOHANNESBURG: Airtel Africa has announced the appointment of Publicis Groupe Africa as its integrated marketing partner across 12 key African markets, including Tanzania, in a move set to redefine marketing engagement across the continent.
The appointment follows an extensive pitch process and will see the two firms collaborate to drive data-led, creative brand campaigns in Congo Brazzaville, the Democratic Republic of Congo (DRC), Niger, Chad, Gabon, Kenya, Uganda, Rwanda, Tanzania, Zambia, Malawi, and Madagascar. Discussions for additional markets are ongoing.
The strategic partnership is expected to deliver impactful, locally resonant marketing that leverages storytelling, media, digital expertise, and data, aligned with Airtel Africa’s vision to connect the unconnected and expand digital and financial inclusion.
“This partnership is not only a win for Publicis Groupe Africa but a testament to truly borderless, collaborative, and future-forward marketing across the continent,” said Koo Govender, CEO of Publicis Groupe Africa. “We deeply value Airtel’s confidence in our team and look forward to building something truly impactful together.”
Airtel Africa, a leading provider of telecommunications and mobile money services in 14 countries, continues to drive innovation and accessibility, aiming to bridge the digital divide for millions of people.
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Publicis Groupe Africa, together with its Nairobi-based affiliate, The Partnership Africa, will spearhead the development and rollout of marketing strategies designed to reinforce Airtel’s brand presence and relevance at the local level.
The partnership also taps into Publicis’ affiliate network to ensure scalable campaigns are delivered with cultural sensitivity and strong community engagement.
This long-term agreement is expected to strengthen Airtel Africa’s customer engagement across its footprint while reinforcing its role as one of the continent’s most impactful and inclusive brands.
